Let’s start with a real story.
Frank needed his windows replaced.
He found Renoviso.com, got his customized price online and booked his in-home measurement appointment with no commitment.
Frank also had a couple of other contractors quote his project.
Frank was impressed with the Renoviso process and installer. He told us our price was very competitive, but he went with one of the other contractors. The price was just a bit cheaper.
Weeks later, after installation, Frank contacted us about issues on his project. He was unhappy with his decision, understandably, and shared openly that he wished he had chosen Renoviso.
Frank's story is really real. Frankly, it’s all too common. Unfortunately.
But we get it. We really do. No one wants to overpay for something including me! Just ask our team members -- I have a reputation for being “frugal”. ;)
Not to mention, most homeowners may only do this particular home renovation project once in their lives. And price is a straightforward, concrete attribute on which to base a purchasing decision on in the absence of other information. Easy to understand. But you get what you pay for.
There's truth to that old adage: you get what you pay for. The lowest cost option is usually not the best option for most purchases, particularly when it comes to something as important as your home.
Why choose the company or contractor to renovate your largest and most personal investment based primarily on price?
It just makes no sense. Would you choose tires for your car based solely on price? What about a hotel for your next vacation? Only price? Of course not!
I would be remiss if I didn’t share that I know from my direct knowledge of our industry that there are high-pressure contractors and renovation companies that prey on this old adage. They prey on people’s fears with the objective of getting homeowners to overpay for their “vastly superior” products and services.
Yes, price is an important factor. Yes, there are items where I can rationalize cutting a corner on price -- generic over-the-counter drugs come to mind as a good one. They’re regulated so you know the quality and effective ingredients are the same. But your home?
So, what should you do?
How do you find the sweet spot between the seemingly lower-quality, cheap options and the overpriced options? And, how do you know once you’ve found it?
For bigger ticket purchases like a home improvement project, it makes sense to shop around a bit to make sure you're getting the best overall value. Notice I wrote value, not price. That’s the target: value.
Here are some factors you should evaluate to determine value:
Full-time customer support. Do they have a great customer support team that proactively communicates? A full-time team beyond the on-site installation team? This is easy to find out and critically important. You won't realize it until it's too late.
Track record. Does the company have an established record with great online reviews? Fly-by-night contractors generally will not.
Brands. Do they sell products with excellent warranties manufactured by reputable brands?
Licensed, insured, certified, experienced (LICE). Is the installation team experienced? Are they licensed and insured? Do they have certifications that display their commitment to quality?
Timelines matter. One call asking for the job to be completed = too many. Will they complete the project in a timely fashion? Or will you have to chase them down?
Stand behind their work? Will they review their work with you and resolve issues? Or are they off to the next job?
Act now to get the best price = a flashing warning sign. Be skeptical of any company or salesperson that pressures you to make a decision immediately to get their "best price". You are almost certainly getting taken if this is the case.
I could go on and on and on… because it’s true: Your renovation will only be as good as the installation work and the company that stands behind it with service and warranties. Period.